Sustainable Bonanza

November 23, 2009

Branding Me

Filed under: General — Tags: , — admin @ 9:47AM

I am finding myself in an interesting situation.   I am a writer, consultant, experiential educator, teacher, facilitator, advisor, and a multitude of other descriptors.  I love to do a gazillion different things. What others consider an insurmountable problem, I consider a challenge and something to delve into.  I smile at  an opportunity to re-think or reimagine.  Problem solving makes my eyes sparkle as does learning a new language.

I work with non-profits, for-profits, educational institutes, and planning departments; really, just about everyone.  I can create and compile the information necessary to request a loan, read a financial statement, develop interactive education designed to create social change, keep a classroom of 12-year-old boys enthralled for an hour and a half talking about sustainability, et cetera, et cetera, et cetera.

My current challenge is looking at marketing and branding myself in order to more efficiently explain to people what it is that I do.   I am exploring this so I can simply explain to someone my current three projects and additional volunteer affiliations.   Even more important I would like to give someone a business card that sticks in their memory because it deeply resonates with who I am and what I stand for.

I realize that this is important time to spend even though the results are likely to be something as simple and mundane as a business card, a logo on a website, letterhead on which to mail out my bills.  Well, it’s going to be difficult for me to narrow down my focus from the broad to the narrow. However, spending time thinking about what is the most important to me in the direction that I want my life and my energy to go in will be overall a great benefit to my career and what I’m trying to accomplish. So I’m glad that it’s come to this even though it will take hours.

November 9, 2009

Leveraging Technology to Change the World

Randy Paynter of Care 2 brings up a good point when he says that businesses no longer controls their brand or marketing. This is because of the increasing interactions and communications in the digital world which are not controllable by an organization. He points out that today’s purchasing habits allow consumers to access reviews and alternative products with just a few clicks. In the past glossy advertising guided the public perception of a product, but today consumers are no longer limited to canned marketing campaigns medium to inform their opinions.

Leveraging Technology

Randy maintains that this massive shift in power from the seller to the buyer comes in part from the plethora of choices, thereby creating a commodity of any product. In order to achieve brand success he touts the importance of differentiating a product as well as influencing the conversations surrounding it. He suggests that we need to create and engage ‘fanatical evangelists’ to build and communicate brands online.
Listen to the full session here

Steve Newcomb has high aspirations. His company, “Virgance, is a startup incubator that finds great ideas and turns them into companies that change the world. Steve wondered if he could “break the rules and build companies that do good.” His commitment to 100% transparency puts him in front of the public so that they can ask any question about how business is conducted.

Steve has approached the idea of sustainability as he would any market sector and he sees the market opportunity as enormous. The change needed will require not a single Apollo-sized project by hundreds. Seeking to change the very nature of capitalism, Virgance companies adhere to five tenets:

  1. “Cause as much direct and measurable change as possible.”
  2. “Always use the carrot and never use the stick.”
  3. “Use technology and the powers of social networks to get the job done.”
  4. “Have business models that allow these businesses to be self-sustaining.”
  5. “Try to involve and empower people to make the change.”

But the plenary wouldn’t have been complete without Malika Chopra, who began the session by guiding the SVN community in a beautiful mediation of gratitude, showing her heritage as the daughter of internationally renowned, Deepak Chopra. While her childhood exposure to the self-help arena and her presence around people who were on a journey of self-exploration, Malika’s early interests steered her to work for MTV initially. But it was while in Bombay that she had a change of heart after seeing a group of barefoot children huddled around a TV watching MTV. “Oh my God, what am I doing?” was all she could think and she decided to quit MTV the next day.

Today, Malika spends her time building a community on Intent, a sanctuary on the web for users to share their intentions and dreams with each other. Malika, a self-proclaimed “social media maven,” has a unique perspective on things because she is coming at it from the perspective of a mother and a woman.

Both Malika and Steve remind us that powerful movements and changes have been created through the use of blogs, Facebook and Twitter. Activities like ‘flash mobs,’ ‘tweet storms,’ and ‘carrot mobs’ can or have been used to create positive social change. The energy generated by this group’s discussion seemed to electrify the air, and that crackling interest will likely lead many of the participants to delve further into their own use of social media in order to create change.

September 11, 2009

9/11/09

Filed under: General — Tags: , , , , , , — admin @ 3:03PM

The facts are easy.  I can share the facts without a problem.  Facts are simply what happened.  Emotionless events.

Watching the glass walls of the building vibrate like a wave until in their stillness they exploded.  The first plane hit.  Touching the partially burned scraps of office documents which were scattered across the pavement like a patchy carpet felt like touching any other paper.  We went to find a safe place.  My Birkenstock clad feet supporting my body as I walked and ran through the streets for hours.

The sounds of people; many crying.  One used a stick on a fence; that burst of machine gun-like sound intentionally playing on the frayed nerves of those within earshot.  A fishmonger went about his business as if two massive buildings were not burning in his direct line of sight.

I know the taste of the drink that I had at 12:30PM upon finally finding an open business and can feel how it burned slightly when it was going down.  The smell of a clean yet beer soaked bar.  Images of the morning’s carnage looped on the TV as I listened to a busy signal while trying to get in touch with my parents to let them know I was alive.

The vividness of the memory is intense even when it is visited as a calm observer.

I am grateful to be alive and for 8 years ago because I am a better person for having intimately experienced 9/11/01.

September 7, 2009

Signs that you should not go for a bike ride

Filed under: General — Tags: , , , , , , — Kirsten @ 10:09AM

The side of the wheels on Fredrikshavn’s bikes, where the spokes are, have a cute plastic disc advertising that they are city bikes.  At least they were cute until the wind picked up.  Then they acted as an impediment to travel- part brake and part sail working hard to stop me in my tracks and blow me sideways.

I should have known the bike ride was doomed when the back wheel began to squeak rhythmically while in motion.  Maybe the tip off could have come from the loose steering, the drunken appearance of which had the bike moving in anything but a straight line.SDC12683

Another glaring sign that I should have walked may have been when my skirt flew up all the way up when I reached the first busy intersection.  Rather than cause an accident and perhaps getting in trouble for indecent exposure or being lewd in public, I decided to go back to the hotel and change into pants.

That’s probably when I should have decided to walk around town instead of biking.  But I didn’t.

I got back on the bike and headed to the Palm Beach.
Up an enormous hill.
With the wind pushing me back down.
Funny thing, biking back into town felt like I was still going uphill…  Maybe it was just the heavy rain that hit while I was at the beach that made it feel that way.

My citybike is now retired to the front of the hotel where it lives and I will be walking the rest of the time with the umbrella I bought to replace my lost raincoat.

So to conclude, please keep in mind any one of the following might be reasons to avoid going for a bike ride on any given day.  Simultaneous occurrence of all results in a definite suggestion from me to walk.

1.Wheel covers that act as brakes and/or sails
2. A squeaky wheel
3. Inability to steer
4. Inability to remain clothed while riding
5. Wind fighting you the entire time
6. When it is uphill in both directions
7. Ominous clouds in the distance

August 31, 2009

Jetlagged

Filed under: General — Tags: , , , , — Kirsten @ 5:41AM

Why do I feel so tired after getting 11 hours of sleep?  It feels like waking up in the middle of the night even though it is 9AM,  Oh, wait, it is the middle of the night.  To my jet-lagged body at least.  Somehow I have managed to eat, shower, repack my suitcase, meditate and get down to the dock in an hour and a half.  I think this is pretty quickly considering I feel like my eyes need to close. 

At the dock I am waiting to catch the 91 ferry to Bygdoy for the museums.  Standing on the floating dock, I find myself moving gently with the water. 

Sitting in the warm sun while waiting for the boat is nice.  It reminds me of spring and the desire to get outside at every opportunity.

Remembering back to my trip to Kenya in January, I try to casually slid up my pant leg so that the back of my knees are exposed to the morning sun.  I remember someone saying that this was the trick to getting over jet-lag.

August 1, 2009

Charting a new course

Filed under: General — admin @ 11:55AM

I think I slacked off of my writing because I am just trying to write about work, which is not my only passion and this blog is supposed to be for all the things that matter to me.

What makes my world go round outside of work?
Family and Friends
Food and preserving food
Spirituality and lightwork/way showing
Reusing what others consider to be trash as either art or in functional ways
Being outdoors
Travel

July 2, 2009

Turn around or go with the flow?

Filed under: General — Tags: , — admin @ 9:15AM

Life is like this. Often you think the only choice is to stop and return the way you came. Going with the flow and trying a different approach may be the best option. Trying something new when faced with situations as they arise is not a bad idea. Sometimes you find more efficient way of dealing with a problem than what past habits allowed.

Don’t forget what Einstein said “Insanity: doing the same thing over and over again and expecting different results.”

So go ahead and try a new approach. Be creative. (But safe too!)

I live nearly at the end of a street and on the left so that when I am driving home I habitually end up facing away from the direction in which I want to be pointed when I leave.

Eventually I realized that I have two choices, I can either do a three point turn (Option A), or I can continue another 200 feet and go around to the next block that will take me to where I need to go (Option B.)

Option A stops my car in its tracks, twice, potentially slows down the road, is difficult when there are a lot of other cars parked on the narrow street, and is generally annoying.

Option B takes the same amount of time, doesn’t block the road, and allows me to continue in a a way that feels unhindered.

Actually, there is an Option C as well, which combines the ease of Option B and adds the convenience of being pointed in the direction I want to be when I am leaving. That would simply be turning one street early and going around the block on the way in.

Was there a point to this? Yup, I now know a more efficient way to park my car and to think about problems or annoyances.

Of course, I could always go with Option D and park the car in the driveway…

June 22, 2009

Beef fat => Motor Oil?!

Filed under: General — Tags: , , , , — Kirsten @ 4:31PM

This motor oil is replacing traditional oil and will be easier to safely dispose of because it is made from beef tallow (or fat), is biodegradable, and contains no hazardous components (Car&Travel June 2009.) This should make me happy, however, the thought of a bottle of beef fat is kind of gross to me just not for the reasons you may be thinking.

I am stuck thinking about how much of our potable (drinkable) water a cow consumes per day (6-30 gallons depending on the cow’s purpose) and how much grain during that same time (dairy cows eat 100 lbs of feed per day).

What will they do to get enough beef fat in order to make this product? I can’t help but think of veal in cages with tubes going down their throats, force-fed. Ducks used for fois gras have a similar life but with mashed corn instead of milk tubed in to fatten their livers.

Beef Fat in a Bottle

Beef Fat in a Bottle

I want to know how production of this product helps versus hurt the environment? How much petroleum will be used to produce one bottle as compared to a bottle of motor oil and folded into that -what is the environmental impact of growing beef to run our cars?

From their site Green Earth Tehnologies states
“G-OIL is made with American-grown renewable animal fats. These saturated fats, whose molecular single-bond carbon chains are similar to common petroleum oils, have no harsh effects on the environment, and drastically cut our dependence on foreign oil. Consider that it takes three barrels of crude oil to make one barrel of motor oil, but it only takes one barrel of animal fat to produce one barrel of G-OIL and thus will reduce our dependence on foreign oil.”

I missed the line about how many barrels of oil used to produce the barrel of G-Oil. I am not criticizing. Yet. I just want the information. I have to admit that the less transparent the company, the more likely I would be to criticize. An admission that ‘we are not perfect, but here is our best effort so far’ is great. Pretending to be something you are not… well, that’s another story.

Keep in mind I am not yet fully opposed to this, although I am sure my vegan and vegetarian friends won’t like it. I feel like I need more information. It seems, up front, to be a better alternative to traditional motor oil, but could go either way. I just want to know if this is greenwashing or a good option.

June 19, 2009

Changing the face of money through… Twitter?

Filed under: General — Tags: , , , , , — Kirsten @ 11:35AM

While many of my friends find twitter to be pointless, a timesuck, and annoying, calling twitter users ‘twits’ or asking if I ‘twatted’ today you can still find me there @kirbonanza because I believe that it has value.

I find that with information and newsletters that I otherwise wouldn’t have time to read I can scan their tweets for titles of the important and pertinent articles. I follow a number of great environmental and evolutionary voices such as the Grist (@grist), Yes! Magazine (@yesmagazine) and EnlightenNext (@ENextMag).

But, beyond this I believe that twitter has another interesting potential use which is recently emerging in the form of two different experiments in alternative currencies, namely Twollars and KayGroschen.

logoTwollars are cash based, like a movie ticket or a bus pass, as in you can buy them with ‘real’ money. When you give someone a twollar the recipient can get money for this through donations on the Twollars website. It will be interesting to follow whether this catches on and becomes the helpful tool that the makers intended. Charities could potentially get Twollars for good tweets, good work, or general support.

NooPolis whose slogan is “A new world starts with you and me,” can be found on twitter as well (@NooPolis). When a friend who knew I was interested in learning more about alternative currencies told me about KayGroschen I had a hard time finding information that wasn’t in German. While my German is passable while visiting the country, this was out of my league. I finally struck gold on Twittter where I found users @RalfLippold and @kujawa0708 who were able to direct me to information in English. What I found was that KayGroschen is the virtual internal currency of the virtual MicroNation Noopolis (@NooPoBot). This wiki based simulation might prove to be an interesting exercise on re-thinking our systems.

As more people use twitter I am interested in seeing if any other twitter-based alternatives to currency pop up.

June 14, 2009

(Facebook) breaking up is hard to do…

Filed under: General — Tags: , , , — Kirsten @ 12:16PM

My ‘friends’ on Facebook include colleagues, former students, family, friends, people I met once and though were cool, et cetera.  They are the people I know some very well and other not.  Consequentially, I tend to keep my page and information to what I wouldn’t mind the public knowing even though my information is only visible to ‘friends.’

When I decided to change my status to ‘In a relationship with…’ I was thrilled to be in the beginning of a new relationship.  Happy and in love, I had no problem sharing this information with my Facebook friends via social media.

I had never felt upset changing something I had publicly posted, until it the breakup.  The relationship crashed with little warning and one of the first things I had to confront was the change my public status.  It was so early on that the last time anything had been said, I was happy.  UGH!  I don’t want to have to publicly dump myself!  But I certainly wanted to be the one in control of the process and get to it before he could.

My first line of attack, I decided to go from ‘In a relationship’ to ‘Single’ and immediately erased the update so that I could keep my hurt as private as possible.  Then I realized that I could just make the relationship section go away and not have to say single by setting the status to (blank) so I went in to make that change.

Instead of the desired quiet and solitude I started getting comments like  “Congrats! Who’s the new person in your life?” or “Ooh do tell!”  It was then that I realized that when I changed my status from Single to nothing at all, Facebook sent out something to my friends saying that I was no longer single, which they interpreted to mean that I was in a relationship.  In a panic that my private breakup was getting very public I erased the update as soon as I could.  Fortunately, this quickly made additional well wishers go away.

I was ready to get over it on my own, which is what I wanted in the first place, and then every time I logged in the feed from my ex’s page would pop up.  His friends kept saying how sorry they were to hear.  They assumed he had been dumped and were comforting him.  It made me want to scream “He dumped me!  He shouldn’t get condolences for being an idiot!!”  but I held back.  Post after post.  They wondered if I had worn crocs (a major fashion faux pas to him.)  Everything I had tried to avoid in erasing my status update was still in my face.  If we were no longer friends I could have turned away by unfriending him, but I didn’t.

In the end I coped by hiding his updates and erasing the update that said I was no longer single.

If you too want to have an extremely private, public break-up here’s what you have to do:

How to hide the jerk’s updates (don’t worry this can be undone in the case you make the mistake of getting back together)

1) To the right of an update from the the person who you are trying to block there is a box that appears that when you scroll over it.

2) Click on the word ‘Hide’ and then again on ‘Hide (person’s name)’

How to change your relationship status so that none but a Facebook stalker might know.

1) Go to the box on your profile on the left that says ‘Information and click on the pencil in the right corner.

2) Go down to and click on ‘Edit Information’

3) Under Relationship status change the line to be blank.  This will hid your relationsip status in the Information portion of your profile.

4) Finish editing/ save changes

5) Go to your profile and next to the update that touts your new realtionship status a ‘remove’ button will appear to the right when scrolled over  (just like the ‘Hide’ feature). Click on it.

Now go buy some fair trade chocolate, read a good book or go for a hike and move on.  He/she wasn’t worth your time in the first place!

« Newer Posts

Powered by WordPress